Udio claims that generative AI empowers artists of all kinds, expands creative expression, and has the potential to become a mainstay of modern society3. It allows artists to compose music alongside their fans, enables amateur musicians to create new musical genres, and gives talented creators the ability to scale the heights of the music industry, regardless of their means.
Udio mentioned synthesizers, drum machines, digital recording technology, and sound recording as examples of once-controversial music creation tools that were feared in their early days. Each of these innovations ultimately expanded music as an art and as a business, leading to entirely new genres of music and billions of dollars in revenue for artists, songwriters, and record labels.
Udio's AI is claimed to replicate specific artist traits, such as Jason Derulo's distinctive habit of singing his name at the beginning of songs. The major record labels argue that Udio and Suno's AI models produce outputs that are strikingly similar to original compositions and replicate these artist traits2.