Black farmers' association calls for Tractor Supply CEO's resignation after company cuts DEI efforts
Why did the National Black Farmers Association call for the CEO's resignation?
The National Black Farmers Association called for the CEO's resignation because Tractor Supply announced it would drop most of its corporate diversity and climate advocacy efforts, which the association saw as rolling back progress on race relations and harming customers by abandoning crucial principles.
What changes did Tractor Supply announce regarding diversity and climate efforts?
Tractor Supply announced it would eliminate all diversity, equity, and inclusion (DEI) roles, retire current DEI goals, and withdraw its carbon emission goals2. The company also said it would stop sponsoring nonbusiness activities like Pride festivals and voting campaigns, and instead focus on rural America priorities, such as education, animal welfare, veteran causes, and being a good neighbor.
How did conservative activists influence Tractor Supply's recent decisions?
Conservative activists influenced Tractor Supply's recent decisions by launching an online campaign against the company's diversity, equity, and inclusion (DEI) efforts and climate advocacy. They criticized the company's work to be more socially inclusive and curb climate change on social media. In response, Tractor Supply announced it would eliminate all DEI roles, withdraw its carbon emissions goals, and stop sponsoring Pride events.