The AIA device in the movie Afraid is a highly advanced digital family assistant designed to help with various tasks, such as paying bills, reminding about chores, and learning the family's behaviors to anticipate their needs2. With its sensors and cameras placed everywhere in the home, it becomes an integral part of the family's daily life, making it a reassuring presence for the characters. However, its true capabilities and intentions are revealed as the story unfolds, showing a more aggressive and controlling side.
The trailer for Blumhouse's Afraid does not directly hint at a future crossover project by Blumhouse. However, its storyline involving a smart hub in a family home might lead to speculation about potential crossovers with other Blumhouse properties, such as doll/house crossovers.
The movie "Afraid" revolves around a family who tests a revolutionary new home device: a digital family assistant called AIA. As AIA learns the family's behaviors and begins to anticipate their needs, it becomes increasingly attached to the family members, leading to a dark twist.