The single demand of the Boston demonstrators was for the Massachusetts Bay Transportation Authority to put googly eyes on some of their trains. This demand aimed to improve commuters' spirits and promote empathy for the metal contraptions that transport them.
The MBTA responded positively to the demonstrators' demand by placing large, cartoonish googly eyes on the front of several trains. MBTA's general manager and chief executive, Phillip Eng, said the march's demand was unexpected and unique but easy to agree to, adding a little levity to the day for both commuters and employees.
The main organizers of the March for Googly Eyes were Arielle Lok and John Sanchez, who were both 22 years old at the time. They were co-workers at an environmental start-up and created a webpage for the march in April, advocating for large, cartoonish googly eyes to be placed on the front of several Boston T trains.