Costco versus Sam's Club: The war between competitors has a clear winner
What percentage of sales does Member’s Mark represent for Sam’s Club?
Member's Mark sales account for about 30% of Sam's Club's annual sales. This private label brand offers a variety of products, from household items to specialty foods and clothing, and is a key strategy for Sam's Club in competing with Costco's Kirkland Signature brand.
What percentage of sales does Kirkland Signature represent for Costco?
Kirkland Signature represents about 28% of Costco's annual sales. This makes it a significant contributor to Costco's revenue, and it's one of the reasons people go to Costco.
What is the focus of Sam's Club's Member’s Mark brand?
Sam's Club's Member's Mark brand focuses on providing high-quality, trend-right innovation, and sustainable products at an affordable price. The brand aims to create items that are reflective of members' preferences and needs while incorporating eco-friendly materials and packaging. By 2025, Member's Mark aspires to have all its products be recyclable, reusable, or industrially compostable, and reduce virgin plastic in packaging design by 15%.