Apiday's primary business focus is providing a platform for monitoring and analyzing data to meet environmental, social, and corporate governance (ESG) requirements for legislators, banks, investors, companies, and consumers4. They aim to make sustainability easy, measurable, and affordable for companies and investors, leveraging AI and human expertise to save time for their customers6.
The Sustainable Finance Disclosure Regulation (SFDR) impacts asset management firms by requiring them to disclose information on the ESG characteristics of their investment products. This regulation has made sustainability metrics crucial for all types of firms, not just impact funds. As a result, firms are paying more attention to ESG reporting, and startups like Apiday are gaining traction by helping these firms track and pilot sustainability practices.
Elon Musk criticized ESG ratings as a "scam" and the "devil incarnate," arguing that they fail to capture the true essence of a company's mission and potential. He also highlighted the issue of tobacco companies ranking higher than Tesla in ESG scores, questioning the effectiveness and relevance of these metrics in evaluating companies' sustainability and social impact.