Fast-food customers are shifting to casual-dining chains, Darden Restaurants CEO says
How have Chili's and Applebee's been trying to win fast-food diners?
Chili's and Applebee's have been trying to win fast-food diners by introducing ad campaigns that highlight the higher prices of fast-food burgers, offering deals, and emphasizing the value and overall experience of dining at their establishments compared to fast-food meals.
How did Darden's fiscal fourth quarter performance compare to expectations?
Darden Restaurants' fiscal fourth quarter performance reported flat same-store sales growth and weaker-than-expected revenue. However, the company's earnings beat Wall Street's estimates. Darden has been using television advertising and keeping its overall pricing lower than inflation to attract customers amid a weaker consumer environment and increased competition.
What casual-dining chains are attracting fast-food customers?
Chili's and Applebee's are among the casual-dining chains that have been trying to win over fast-food customers. They have introduced ad campaigns and deals to attract these diners.