Google Pivots From Infinite Scroll As AI Ushers In Next Era Of Search
What is the "death of the infinite scroll" referring to?
The "death of the infinite scroll" refers to Google's decision to phase out continuous scrolling of search results and return to a more traditional pagination format. This change is being made to serve search results faster and more efficiently, and it is expected to significantly impact user behavior and website traffic.
Which companies are entering the battle for monetization?
The battle for monetization involves companies such as Google, Microsoft Corp./OpenAI, Anthropic, Cohere, and Perplexity. These companies are exploring ways to monetize generative AI and search functionalities. Additionally, Amazon Q, a chatbot for enterprise use, is also poised to cash in for shopping.
How does AI influence the new search experience?
AI significantly influences the new search experience by providing quick, accurate, and relevant information through AI-powered summaries and content abstraction. This shift leads to faster and more digestible search results, benefiting both users and content creators. Additionally, AI enables the consolidation of information, making search more efficient and monetizable.