Google will mandate disclosure of digitally altered election ads
What challenges has the rise of AI created for content platforms?
The rise of AI has created challenges for content platforms, including the spread of misinformation, ethical concerns about authenticity, and the difficulty of distinguishing between human and AI-generated content1. The rapid advancement of AI technology in generating text, images, and video has made it easier to create deepfakes and manipulate content, posing risks to the integrity of information shared online.
What new requirement did Google announce for election ads?
Google announced a mandatory requirement for advertisers to disclose election ads that use digitally altered content in depictions of real or realistic-looking people or events34. This update to Google's disclosure requirements under its political content policy aims to increase transparency and support responsible political advertising amid the rise of AI-generated content.
What must advertisers check under Google's new policy?
Under Google's new policy, advertisers must check the "altered or synthetic content" section of their ad campaign settings when using digitally altered content in election ads depicting real or realistic-looking people or events2. This update aims to increase transparency and combat the rise of AI-generated content and deepfakes in political advertising.