The new date for the Pixel hardware launch is August 13, 2024. This is earlier than the usual October timeframe for new Pixel releases and marks the first time in a number of years that the Made by Google event will take place at Google's Mountain View headquarters6.
Google might have moved the launch date earlier to get ahead of Apple's iPhone 16 series launch and showcase new AI features on Pixel devices before Apple's "Apple Intelligence" functions. This could help Google gain more attention and market share, as well as capitalize on the holiday season sales.
Google's post-launch discounts can impact sales in various ways. While they may attract customers looking for deals, they can also harm initial sales and create a perception of lower product value. Consumers might hold off on purchasing, anticipating discounts, which could lead to decreased revenue and brand devaluation. Balancing discounts with customer demand and brand perception is crucial.