Limited Too showcased a range of clothing items in their Instagram posts, including jeans, sweatshirts, and jackets, all featuring their memorable logo. The posts resonated with millennials and Gen Z-ers who once wore the brand's graphic T-shirts and accessories.
Limited Too's Instagram account gained over 34,000 followers after the relaunch announcement. The brand shared its first post on June 2, sparking nostalgia among social media users who fondly remembered shopping with the brand in the early 2000s1.
Limited Too announced its comeback on Instagram on June 3, 2024, with a post captioned "Share the Nostalgia." The brand continued to post teaser content, and on June 17, 2024, confirmed the relaunch with a post stating, "Here to tell you this is for real. Launching in July."