Threads, Meta's rival to Twitter/X, has reached more than 175 million monthly active users. This milestone was announced by Mark Zuckerberg and comes just before Threads' first anniversary1. The platform has been steadily growing since its launch, with much of its growth attributed to promotion within Instagram.
Threads first launched in the App Store on July 5th, 2023. The app quickly gained traction and reached more than 175 million monthly active users within a year.
Threads' growth has slowed down since its initial launch. It reached 100 million users in just 4 days, but has added only an additional 90 million users since then. However, monthly active users have increased by 15.8% in the US and 6.3% in the UK from August 2023 to May 2024.