Tractor Supply ended its diversity and environmental spending after facing weeks of conservative backlash online. The company stated it would eliminate all diversity, equity, and inclusion roles and retire current DEI goals. This move is a response to criticism from customers who felt disappointed by the company's previous stance on these issues.
Tractor Supply ended spending on diversity and environmental causes after facing weeks of online conservative backlash. The company decided to eliminate all diversity, equity, and inclusion roles and stop sponsoring nonbusiness activities such as Pride festivals or voting campaigns. This change marks a significant shift in the company's policy and messaging regarding diversity and inclusion efforts.
According to Gravity Research, a Washington, D.C.-based reputational research firm, 45% of Fortune 100 companies had at least one social media post on LinkedIn or X explicitly related to Pride as of June 21 this year2.