Sizzling out? As peak barbecue season begins, fewer Americans are buying grills
How much did Traeger's sales decrease in the latest quarter?
Traeger's sales in the latest quarter decreased to $76.8 million, down from $156.1 million in the second quarter of 2021. This drop in sales was attributed to a decline in average selling price and a reduction in unit volume3.
What caused the drop in grill purchases post-pandemic?
The drop in grill purchases post-pandemic can be attributed to several factors, including high meat prices, increased interest rates, economic uncertainty, and consumers feeling no need to upgrade their fairly recent purchases2. Market leaders like Traeger and Weber have also reported declines in sales.
What trends are affecting Home Depot's grill sales?
Home Depot's grill sales are being affected by several trends, including high meat prices, rising interest rates, and economic uncertainty. Additionally, many consumers see no need to upgrade their fairly recent grill purchases. Market leaders like Traeger and Weber have also experienced a decline in sales and unit shares, respectively.