Instagram's "Made with AI" label is triggered when people add the label while sharing content made with AI or when Instagram detects AI signals in the content3. The label is applied to posts or stories that have AI-generated content or have been edited using AI tools. However, content without the label may still have been created with AI, and the label only appears in the Instagram app, not on the web version.
The Photoshop tool that inadvertently flags photos as AI-generated is Generative Fill. This tool, powered by Adobe Firefly, can trigger the "Made with AI" label on Instagram, even when used for minor adjustments to an image. The label appears due to the industry-standard indicators used by Instagram to detect AI content, which includes C2PA information in the image metadata.
Using Generative Fill on Photoshop can trigger the AI label, especially when making minor adjustments to an image1. However, there are instances where it may not trigger the label, such as when using the Generative Remove tool in Adobe Lightroom and Adobe Camera Raw (ACR). It is important to note that Instagram's detection of AI content is not always consistent and may change in the future.