This Walmart rival is gaining ground in the pricing game
What report analyzed online grocery prices?
The Telsey Group analyzed online grocery prices across seven retailers, including Walmart, Target, Amazon Fresh, Kroger (King Soopers), Albertsons (Safeway), Sprouts, and Whole Foods (via Amazon) in Denver, Colorado1. The report revealed that Amazon Fresh has significantly reduced its prices, narrowing the gap with Walmart1.
Which retailers were included in the Telsey Group analysis?
The Telsey Group analysis included seven retailers: Walmart, Target, Amazon Fresh, Kroger (King Soopers), Albertsons (Safeway), Sprouts, and Whole Foods (via Amazon). The analysis focused on online grocery prices for 40 key items across two categories in Denver, Colorado.
How much did Amazon Fresh reduce its price premium to Walmart?
Amazon Fresh reduced its price premium to Walmart from 26% more expensive a year ago to just 7.5% more expensive now. This significant drop showcases Amazon Fresh's efforts to aggressively lower prices and compete in the grocery market.