TikTok brings Digital Avatars and AI Dubbing to its Symphony platform
What is the purpose of the Symphony Collective advisory board launched by TikTok?
The purpose of the Symphony Collective advisory board launched by TikTok is to help the company better understand the development and use of AI in creative marketing1. The board brings together representatives from various brands and agencies, as well as creators, who will provide ongoing feedback and serve as a sounding board for TikTok to improve its AI marketing solutions and discuss industry challenges.
What are the main functionalities of TikTok's new generative AI tools introduced as part of its Symphony suite?
TikTok's new generative AI tools introduced as part of its Symphony suite offer several functionalities for businesses and agencies. The main features include:
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Digital Avatars: Brands can use Digital Avatars to converse with followers and enhance their content marketing efforts. There are two types of Digital Avatars - Stock and Custom. Stock Avatars are pre-built avatars created using paid actors licensed for commercial use, allowing companies to add a human touch to their content. Custom Avatars, on the other hand, enable businesses to create their own avatar to represent a creator or brand spokesperson with multi-language abilities.
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Symphony AI Dubbing: This is a global translation tool that allows creators and brands to generate content in multiple languages. It automatically detects the original language in a video, transcribes, translates, and produces a dubbed video in the selected languages, enabling creators and brands to communicate with their global audiences.
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Symphony Collective: This is an industry advisory board launched by TikTok to better understand the development and use of AI in creative marketing. It includes representatives from various brands, agencies, and creators who will help improve TikTok's AI marketing solutions and discuss industry challenges.
In what ways can TikTok's Symphony AI Dubbing tool break down language barriers for creators and brands?
TikTok's Symphony AI Dubbing tool can break down language barriers for creators and brands by allowing them to translate their content into multiple languages. This feature automatically detects the original language in a video, transcribes it, translates it, and produces a dubbed video in the selected languages. This gives creators and brands the ability to communicate with their global audiences, making their content more accessible and relatable to a wider range of viewers. With support for ten languages, including English, Japanese, Korean, Spanish, French, German, Portuguese, Turkish, Italian, and Indonesian, the AI Dubbing tool helps in expanding the reach of the content and facilitating seamless communication with global audiences3.