Toys 'R' Us used OpenAI's Sora, a new text-to-video tool, to create the brand film "The Origin of Toys 'R' Us." Sora can generate up to one-minute-long videos featuring realistic scenes and multiple characters, all based on typed-in instructions.
The title of the brand film created for Toys 'R' Us is "The Origin of Toys 'R' Us." It is the first-ever brand film created using OpenAI's text-to-video tool, Sora, and was produced in collaboration with Emmy-nominated agency Native Foreign6.