The decision to cut diversity-focused positions and withdraw carbon-emissions goals led to a 5% drop in Tractor Supply's share price in the past month.
The retailer withdrew its carbon-emissions goals in response to right-wing pressure and to focus on land and water conservation efforts3. This decision came after the company received criticism from conservative activists on social media, leading to a drop in their share price.
Conservative activists celebrated Tractor Supply's decision to eliminate diversity, equity and inclusion initiatives and withdraw from climate commitments. They viewed it as a victory against "woke" policies and a step towards focusing on core business activities.